![]() Visit the company website listed to try to figure out if it’s a single person or a big company. Sometimes if the app publisher is a company name, it could just be the company that the individual has registered. ![]() If it’s an individual’s name then it’s typically a single person and that gives us a little bit of reassurance if you’re planning to go about this alone. I’m not saying don’t compete but we might have to have a unique angle with our app rather than trying to battle it out feature for feature. Large companies have big budgets for marketing teams and often have a team of people just working on a single app. The point is to see who you’re up against. Who published the app? Is it an individual or a company? (Or is it a one-man company?) For example, if the app is good but too expensive, you can find other ways to monetize your app.
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